iShopChangi launched a campaign in lieu of travellers travelling out of Singapore for their Year End holidays. The campaign was carried out in 3 phases.
The campaign featured various landmarks from around the world, set in different environments - Day, Christmas, Night, for the different phases. An EDM, static page and Flash banners were created for this campaign whereby, users can enjoy discount with different promo codes on iShopChangi.
PHASE 1 - DAY
Interactive EDM was sent to the iShopChangi subscribers
An overlay on the main page of iShopChangi was placed for non-subscribers, to enjoy the promo by subscribing to iShopChangi's mailing list.
Consumers can also receive the promo code after subscribing on this promotional static page.
The visuals were then adapted into different themes:
PHASE 2 - CHRISTMAS
First 1,200 onsumers can stand to redeem a Mickey plush toy with their purchases.
PHASE 3 - NIGHT SKY
