Logo and Branding Development
Finance Exchange
In 2016, I developed an identity for a new group called Finance Exchange. As a Brand Consultant, I worked with the board to help them define the identity of Finance Exchange.
Inaugural board members were finance professionals from Accenture, L'Oreal USA, Verizon, The Vanguard Group, Honeywell, IBM, Aetna, and Johnson&Johnson.
Some attendees of the first annual Finance Exchange conference were invited to ring the opening bell of the NYSE. The balcony was under construction at the time.
Aside from acting as a Brand Consultant, I also created a conference notebook, biographies, and PowerPoint templates.
Using all caps and a traditional dot sequence, I designed the logo and tagline to look like it belonged on the NYSE trading floor.
The Millennium Science Complex
This logo was developed for the Millennium Science Complex at The Pennsylvania State University. It was designed to reflect the convergence of two major areas of research - materials sciences and life sciences. Although many visual ideas to represent convergence can be explored, the striking architecture of the Millennium Science Complex was a fitting visual representation.
A 275,600 square-foot science building, the Millennium Science Complex houses two of the University's premier research organizations - the Materials Research Institute and The Huck Institutes for the Life Sciences.
Keewaydin Cider Mill
The Keewaydin Cider Mill is remotely located in the rolling hills of Central Pennsylvania. Aside from its road-side fruit stand, the property is marked by an old school house.
The Keewaydin Cider Mill logo was used across bottle labels and six-packs as a primary identifier. The Keewaydin Cider Mill was a brand new venture, so it was important to make the logo prominent and central to create brand recognition.
A scalloped background and border were used across labels and six-packs to create consistency and texture, while a hand-illustrated apple lends a sense of old-school originality.
