PASSARILÁ (authorial Brand) / Womenswear
Apparel Designer & Entrepreneur
Young Womenswear Brand, with focus on sustainability
Apparel Designer & Entrepreneur
Young Womenswear Brand, with focus on sustainability
Entrepreneur at Passarilá fashion brand, taking care of all the process of creation, planning, administration, production, marketing, distribution and sale for final client.
Performing the following functions:
Market study, target audience, marketing strategy planning, concept creation and development, logo creation and brand identity, collection planning, product mix, supplier attendance, financial planning, purchase of textile inputs, product development, moulage development, prototype development, sewing, development of products with manual techniques (crochet, knitting, loom), photography of the products for ecommerce, development / creation / administration of the virtual store and institutional website, administration of social media, creation of content for medias, treatment of images, sale for wholesale and final consumer, promotion in events of fashion and design, study of public and sale.
The Anauê Collection, comes from the Tupi-Guarani vocabulary.
Is a common greeting used by them, to greet each other among brothers in the tribe.
Greeting that we use to greet the summer, the sun, the heat, and the most energizing season of the year.
Light and comfortable pieces for stress-free living.
Fabrics such as linen, cotton and knits are chosen especially for its natural fibers.
Soft colors that bring all the energy of this season, always choosing materials that use less processes
chemicals and pollutants in their manufacturing.
Agradecimentos
Fotografia: Felipe Colvara
Modelos: Michelly Matos do Canto e Rokaia M.A.B.
Modelos: Michelly Matos do Canto e Rokaia M.A.B.
