The St. Augustine Distillery Company, over two years and a $1.6 million investment in the making, was ready to roll out their second product, New World Gin.  The Distillery needed photo collateral for publication, social media and press releases that would generate enthusiasm and capitalize on the momentum the business had been able to muster with their announced opening in March of 2014 and the modest success of the release of their vodka.

Production and  product photos from this shoot were used in several print and online publications and in point-of-sale and promotional pieces.