Kayetan Krayewski's profile

Perspective Stacking Plan Study of 100 East Wisconsin

In commercial real estate sales, a document called an offering memorandum is usually included in marketing packages for new listings entering the market. It includes financial information and discloses terms, conditions and risks associated with the property. Often times, especially for large office buildings, information about the rent roll or space availability is best conveyed in visual form. Enter: The stacking plan.

Stacking plans are usually designed in one of three types of ways: 2D drawings, perspective, or parallel projection (pictorials, most commonly isometric or axonometric, but sometimes dimetric or oblique). Each type has its variations.

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For this project I chose the second tallest building in Wisconsin; 100 East Wisconsin Avenue. Its built in a postmodern architecture style and was completed in 1989.
 
Here are pictures of the building: (see photo credits at bottom)
Illustration of the building, on it's own:
Here’s my mock stacking plan in a mock offering memorandum spread:
Process shot (before Photoshop):
Photo credits, from left:
"100 East Wisconsin Building" by compujeramey, used under CC BY / Cropped with levels adjusted from original
"Milwaukee (WIS) Downtown Riverwalk 100 East Building" by endymion120, used under CC BY / Cropped from original
"Milwaukee (WIS) Downtown Riverwalk 100 East Building - vue de nuit" by endymion120, used under CC BY / Cropped from original
Perspective Stacking Plan Study of 100 East Wisconsin
Published:

Perspective Stacking Plan Study of 100 East Wisconsin

Formerly known as the Faison Building, this Postmodern structure is rendered as a 3D perspective illustration for a mock stacking plan and offeri Read More

Published: