Skype launched a milestone app update for Mac. We used a real life startup company to show how the new features could help in a modern collaboration environment.
The campaign included video content and multiple social formats, banners, emails and image assets. This created a massive uptake in the new product version.
Scope of work:
Creative and brand direction for:
• Video story telling for multiple channels
• Social media channel assets; owned, earned and paid
Results:
Awareness: 248K from video views
