Slainte is a speculative, health conscious, micro brewery service, designed using local hard and soft assets in The Liberties, Dublin, that benefits an aging, working class, male population.
We designed beer mats to be used as leaflets in the local bars. The idea being that they were both functional and also raised awareness about the club to local men.
We designed the service so that each month was divided into four stages. Each week comprised of a key part of the process to keep the members engaged in the club. To support this, at the end of the first night everyone received a loyalty card with their first stamp.
The idea of the loyalty card:
- created a sense of involvment
- motivated people to come back each week
- visualised their achievments.
There are four steps needed to make a batch of beer each month and the user picked up a stamp as each step was achieved.
At the end of the process each stamp corresponds to one bottle of beer, which the user can take home.
