This emailer was targeted towards the Indian population in UAE who celebrate the festival of lights called DIWALI. Through the copy and the visuals we tried bringing back their old memories related to the festival and the expereinces they must have had their pasts. The copy beautifully connects their emotions with the festival.
Emailer design for HSBC diwali greetings.
Illustration work in progress.
Started the project with a sketch and got it approved by the client first.
