Franchise Promotion - Branding
Promotional Concepts, Themes
A well-known company wanted to unite their women's personal care brands in an effort to position them as experts in the category and open up the door for seamless cross promotions.
Promotional Concepts, Themes
A well-known company wanted to unite their women's personal care brands in an effort to position them as experts in the category and open up the door for seamless cross promotions.
Theme 1: Women 1stThe brands partner with or create a cause to provide less-fortunate
women with access to women's health resources and/or education.
women with access to women's health resources and/or education.
Theme 2: Relief for Real LifeThe brands adopt a spokeswoman to help
remove the stigma and get women talking.
remove the stigma and get women talking.
Theme 3: The Women's TrustThe brands come together to create and/or leverage a trusted
community inviting women to share questions, answers and support.
community inviting women to share questions, answers and support.
