In the summer of 2014 I became a part owner of Westwood Ales as the Art and Brand Director in charge of designing the visual identity all the way through to marketing the brewery. The visual identity needed to capture British heritage while containing an ale-ish folly. The monogram does just this with a slab-serif "W" capturing the Westwood family heritage and a clownish "A" capturing a joker-like spirit. The ale label characters also capture this with tongue-in-cheek references and circus blazon aesthetics. 

 

The visual identity is still an ongoing process as the team is quite small and the work on both the branding and business side is scaling rapidly. Co-branding strategies are the next project I will be tackling and I am looking forward to sharing that soon.

 

Creative Direction and Design - Grayson Stallings

Label Illustration - Weronika Nosowicz

Photography - Stacey Wei and David Fox