Coca-Cola Loyalty Program e-Newsletter
Coke’s monthly e-newsletter is mailed to over 16 million subscribers and is designed using a dynamically generated, mobile-friendly template. The template is designed in a way that allows for content containers to be added and removed quickly depending on whether a full newsletter, auxiliary or “postcard-size messages”, or a trigger message is needed. By working from a template in this way, new email messages can be generated and mailed quickly.