A huge project for Asics, portraying an entire world on the bottom of a shoe. Melding photographic shoe elements and near entirely computer generated landscape, this project was a great challenge to undertake.
Each element was meticulously modelled by James Gardner-Pickett and Clive Biley and the team, from fish in the ponds and coins in the fountains to stones on the beach. CGI trees with autumnal hues gave a nice injection of colour too. Composited with a classy grade in post finished the piece off.
Each element was meticulously modelled by James Gardner-Pickett and Clive Biley and the team, from fish in the ponds and coins in the fountains to stones on the beach. CGI trees with autumnal hues gave a nice injection of colour too. Composited with a classy grade in post finished the piece off.
Agency: 180 Amsterdam
Artists: James Gardner-Pickett & Clive Biley
Completed while at Smoke & Mirrors
Schematic Layout Previz
Photographic Shoe
Digital Landscape
THE FINAL AD
