This project was a marketing proposal to promote a new model for volunteer service for children in rural area to enjoy.The project consisted of 7 steps, for which I came up with different designs.
The marketing proposal started with situation analysis to find our issue. And then we discussed deeply to make strategy to solve the problem. After the Execution, we would have benefit assessment for our proposal.
In the design, I created a brand identity for the printed material design as well as a series of illustration. The brand identity is childlike and playful in order to convey the importance of children education.
Every illustration in this brochure explained the plan and the activities we have done. Bright and vivid colors were used to make illustrations childlike and playful.
