Only 1% of all water found on Earth is easily accessible for human use and unfortunately we are heavily overusing and polluting this essential resource making it too dangerous for wildlife and human use. Reducing our impact on water resources can be achieved through simple activities such as purchasing used clothing. The average t-shirt requires almost 3,000 litres of water and by buying second hand, we can greatly reduce our water footprint. It is up to us to make changes in our daily lifestyle that will reduce our ecological impact and bring us towards a more sustainable way of living.
This project addresses the social impact of graphic design and explores print design as an effective vehicle of persuasion. The challenge was to use words and images to produce a provocative visually dynamic and persuasive flyer aimed at a specific audience. The messages were targeted towards young adults, those generally with less financial responsibility and more disposable income to spend on clothing and material items. Each poster takes a different approach to the solution, first, metaphorical, second, photographic or image based, and third, typographic.
The posters force viewers to look past the stigma and gain a different perspective on purchasing clothing second hand, it portrays it as an act that is proactive rather than reactive. Buying second hand is not for those who cannot afford buying new, buying used is not for those upholding and enforcing the ‘hipster’ image, buying used is simply for the environmentally friendly.
