Modell's Super Bowl 48 Hot Chocolate Truck

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One of the first projects at Modell's in early 2014 was working on the graphics for Modell's Official In-Stadium Retailer of SuperBowl 48. Using graphics provided by the NFL and the official licensed gear being sold at Mo's, I was the creative director overseeing the campaign "Catch The MOment" that included ROP advertising, circulars, OOH, POP, social media graphics, e-mails and the funnest project...our guerrilla marketing venture using a food truck for free hot chocolate and hand warmer giveaways along Super Bowl 48 mile in New York.

The campaign included special player appearances during the co-branded giveaways with Modell's Little Hotties and the NFL. One of the highlights was the guest appearance by the Kansas City Chief’s running back Jamaal Charles.