Aaron Brashear's profile

Modell's Holiday Campaign

Aaron Brashear
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As part of Modell's Holiday 2014 campaign we chose to extend some of the branding and imagery from the fall/winter "Layer Up & Save" in-store POP.
 
The holiday package featured the Modell's exclusive house brands as "Only at Mo's." A festive snowflake pattern was combined with a typographic and messaging refresh of "Gift More, Spend Less!" The roll out began with two direct mail pieces. Messaging was both holiday saving and a sneak peek into our Black Friday deals.
 
The thematic was then rolled out to our in-store POP. Designer Vinny Lee assisted me in the creation of snap frames, toppers, window banners and preprinted Black Friday and holiday sign kits.
 
Graphics were also adapted to other channels, such as ROP advertising, circulars, e-mails, digital marketing and a holiday shop on Modells.com
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Direct Mail Double Postcard
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Direct Mail Single Postcard
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Snap Frame POP Rendering
Snap Frames
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Modell's Sporting Goods Gift More Spend Less reebok Smith's Workwear Jaques Morret Direct mail pop Holiday
Window Banner Rendering
Modell's Holiday Campaign
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Aaron Brashear's profile

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Aaron Brashear's profile
Brooklyn, NY, USA

Modell's Holiday Campaign

Creation of holiday "Gift More, Spend Less!" direct mail, POP and advertising campaign.

Published:

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