In 2008, Dell decided to globally align their marketing efforts and rebrand themselves.

 

To consumers, Dell was always perceived as the cheap alternative to other PC brands. Unless you were in IT, the average person on the street had no idea that Dell was more than affordable laptops and desktops—they were the backbone of data centers, which powered millions of businesses worldwide.

 

Working under the direction of Enfatico New York, we cranked out a few campaign ideas that aimed to position Dell as a tech giant that powered the things that were taken for granted every day. My favorite idea inspired people to go deeper into their daily lives—to do more with Dell.