These print advertisements for Vertical eXcape, an Evansville rock climbing center, focus on the varied aspects that appeal to different consumers. "Climbing" refers to both the physical act of climbing and the metaphorical act of achieving. Each person who visits Vertical eXcape is climbing for something, whether they're challenging their personal strength or just meeting up with friends to have fun.
The ads follow an asymmetrical design and incorporate images from Vertical eXcape's website, while orange and blue follow the facility's color scheme.
