The idea is a perforated cardboard wrapping paper that protects the consumers products and cuts down on excess cardboard. By using a pre perforated roll of John Lewis Branded card each product can be protected by a box actually fits the items inside while Also cutting down on exccess wastage. This means delivery trucks will also be able to take more items to consumers in fewer journeys helping the enviroment.

The eco, 100% paper recyclable tape that holds the boxes together has been perforated into a universal size to cut down on wastage and over use in the factories The square size matches the boxe squares to ensure exactly the right amount of tape is used. 

As well as making the packaging for John Lewis as personal as their in store service the delivery note and address have been

combined and a big thank you has been given to the consumer for choosing John Lewis.

Above; Intial Sketch for the idea 

 

Below; Photos from some the video and photo shoots.