Keeping marketing hot during the cold days. Working at We Focus, I've come up with this 'We Focus on fire' concept and design for the window lettering. We wanted to work on our brand awareness and being on the second floor, why not use the ad space at hand.

We needed the wrapping to be clearly visible during day time, but the real magic started at dusk.

 

We arranged additional lighting - set on a timer - so when it started to get dark we 'set our floor on fire'.

Being winter time it started to get dark early, so the effect was already visible during rush hour.
 

The concept was extended in the website, where services were combined with the word 'hot' (Marketing is HOT, SEO is hot, Mobile is HOT, etc.)

 

role in project: concept, design and application