Florin Ursu's profile

LG - Art Directing, Graphic Design, 3D Design

I was part of a teman responsible for the concept, design and production of a large part of trade marketing campaigns conducted by LG Romania. The following works are concepts, graphic works and proposals for specific projects for LG Romania.
Mesh
 
Graphic concept for a LG mesh. I was provided and had to work with the following elements: LG Ultra HDTV 4K logo, TV and the model wearing the dress. I had to reconstruct (photomanipulate) the dress starting from the pink layers. The project was implemented.
Poster
 
I was provided and had to work with the following elements: LG OLED TV logo, OLED Gallery TV , paintings and model. The poster was produced.
Washing machine porthole design
 
POP type design using the surface of the often unused porthole. The ratchets, the girl, the teddybear and the sky were separate elements before the concept. The POP was produced.
Newsletter

The phone's UI was specially designed for this newsletter, strictly following LG's UI guidlines.
Display
 
Concept presentation and simulation for LG G Flex phone. The concept was produced.
POP for washing machines
 
This design materialize the idea of a house of cards to demonstrate the lack of vibration of LG washing machines. The project was not produced.
e-mail signature
 
e-mail signature for the winter hollidays. It was used by the whole LG Romania team, at the end of year 2014.
LG - Art Directing, Graphic Design, 3D Design
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LG - Art Directing, Graphic Design, 3D Design

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