Hotel Branding : BREAK

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This project was to do the Branding and Identity of a hotel group and its brand architecture. It could be fictious or real.

My concept was to break free from the regular idea of luxury hotels and go for casualty and comfort.

MIND MAPPING

BREAK

BACKGROUND

Break is a group of hotels and food chains in India. They try to achieve the sense of a perfect vacation for all audiences.

OBJECTIVE

To create different types of hotels, with a different atmosphere and ambience, according to the mood of the audience. Also have food as a very important part of the hotel.

TARGET AUDIENCE

To people who want to have the best vacation experience and change their mood whenever they wish to. It is for the upper middle class and higher-class audience.

MESSAGE

You could change you mind or your mood, and we’ll be ready!

COMPETITON

All other Indian Hotels, which provide luxury services.

DISTINGUISHING CHARACTERISTICS

Everyone has a different perception of a vacation. Whether you want a party or a time to unwind, we provide the perfect atmosphere.

CREATIVE CONSIDERATION

Since it has more than one meaning the mother brand must have a Universal Logo and must show multiple options.

TONE

Vacation

Adaptable

Lighthearted