Clio's brand voice and tone guidelines
One of the biggest projects I'd undertaken is creating a brand voice and tone guide (inspired by Mailchimp) from scratch. In collaboration with our designers and other stakeholders, I wrote this guide to help Clio's employees and external writers adhere to one consistent brand voice.
The guidelines had a section devoted to "Clio-isms," which included specific terminology that writers and content creators needed to be aware of:
