Our Goal:
To unify perception and increase awareness of the metropolitan region of Russian Federation, to reflect its authenticity and ethnic flavor and become more appealing to neighbors and the capital.
Inside the region the aim is to draw people’s attention to governmental and social projects, to increase awareness and stimulate response in order to increase loyalty to authorities.
Any ethnos has its own perception of the world, which is translated through folklore, art, religion, architecture, labor, cuisine, and everyday life forming the culture.
Nganasan ethnos
The culture can be seen, heard, tasted and smelled, it can be programmed and transferred. The entire cultural code cannot be transferred, only the main stereotypes forming a base for set associations with the initial source, the culture itself.
Dolgan ethnos
Taimyr is the home of five minor nations constituting the main people of the region: they are dolgan, entsy, nentsy, evenki, and nangasan, Living in the same area they have similarities in the cultural code, but their history is different. The difference might not be evident from the outside perspective, but the local people are very sensitive to it.
Evenki ethnos
The key goal of the project was to listen to all the nations, let them speak for themselves as representatives of the region. That is why we dived into their alike cultures to search for attributes worthy of relay.
Nentsy and entsy ethnos
All people and nations on Earth have one thing in common: The desire for a unique self-identity. Our heroes are no different. We have paid attention to their clothing first. So far up north they pay special attention to their clothing, same as s man in space to its scaphandre. Otherwise they can freeze to death the moment they step out of the raw-hide tent into a -50°C weather.
Dolgan | Entsy | Nentsy
Evenki | Nganasan
Symbolically similar, the manner of embroidery and beading, and ornaments the different nationalities use are not alike, they each have their favorite graphics and can interpret them in various ways. We have defined the key ones that complement one another and united them into a single pattern that became a foundation for the signature style of the region.
We have also corrected the official branding.
