Founded in the late 19th century, Barnhart press has undergone its share of identities in its decades-long existence. To create a brand identity that could extend well into the future, we melded a contemporary look based on classic printing motifs. For example, the “b” and “p” recall plate-to-print methods, while the corporate colors are the Cyan and blacK of CMYK fame. The good folks at Graphis found this work particularly intriguing.