MRA Brand Burst Video
MRA Services needed a brand burst video to tell their story. And just as MRA collaborates closely with their clients to deliver a successful project, so did the agency & animation studio. Working with Janimaiton, the animation studio, was a great experience. Their team made sure my visual goals were met and brought the story to life.
CONCEPT STORYBOARDS
Using Saul Bass techniques for visual inspiration, sketches were kept purposely simplistic. Each key frame needed to economic in its purpose: illustrate the idea quickly, be integral to the story, and be visually compelling.
VIDEO STILLS
The first step to the collaboration process with Janimation was defining the character style. I loved the simply shaped people, textures and quirky movements they created based from my direction.
One of the best parts of a great collaboration is the expertise of craft a partner will bring to the table. While the basic idea of this frame was originally story boarded, the animation team brought in the right type, the right color story, and extra background details that made everything just that more visually appealing.
Still, most of the frames carried out the original vision from the story boards. But, small deatils in the animation made all the difference. I particuarlly love the "snip snip" that happens with the siccors during this moment.
The moral of the video was that your partner had your back. And that was the same experience I had with Janimation. They understood and took my direction to heart while bringing their expertise and creativity to the table. The shared vision made for a great end result.
VIDEO
