Accounting Affaires is a small accounting practice based in Brisbane, QLD.
The company was moving premises and wished to re-develop their brand from being a typical, boring accountant into a vibrant, "sassy" brand that offered a memorable, contemporary service.
RESEARCH
The research conducted highlighted a common theme; accounting is a necessary part of life, but no-one really enjoys it. Most people leave things until the last minute and therefore do not get the benefit from the company or their tax accounting!
BRAND PROMISE
“We will turn something that is an essential, sometimes unenjoyable part of life, into something enjoyable and memorable and fun. At the end of the day, accounting is not very exciting and something we would probably
rather do without, but we’ll do it differently, we will make it more rewarding for you. We will encourage you to be involved, to learn and to be prepared and those who do will see real rewards.
"Make it Count"
BRAND ESSENCE
We're here to help those that want to help themselves.
THE DESIGN
A bold approach was taken with a bright pink and grey colour scheme, making the organisation "memorable, sassy and dynamic" nothing like the average accounting firm. The remainder of the design is clean, white and open, giving it a professional and approachable image.
THE RESULT
A very successful and memorable brand, particularly well applied to the offices, a real treat to go to the accountant!
The company was moving premises and wished to re-develop their brand from being a typical, boring accountant into a vibrant, "sassy" brand that offered a memorable, contemporary service.
RESEARCH
The research conducted highlighted a common theme; accounting is a necessary part of life, but no-one really enjoys it. Most people leave things until the last minute and therefore do not get the benefit from the company or their tax accounting!
BRAND PROMISE
“We will turn something that is an essential, sometimes unenjoyable part of life, into something enjoyable and memorable and fun. At the end of the day, accounting is not very exciting and something we would probably
rather do without, but we’ll do it differently, we will make it more rewarding for you. We will encourage you to be involved, to learn and to be prepared and those who do will see real rewards.
"Make it Count"
BRAND ESSENCE
We're here to help those that want to help themselves.
THE DESIGN
A bold approach was taken with a bright pink and grey colour scheme, making the organisation "memorable, sassy and dynamic" nothing like the average accounting firm. The remainder of the design is clean, white and open, giving it a professional and approachable image.
THE RESULT
A very successful and memorable brand, particularly well applied to the offices, a real treat to go to the accountant!
