As Creative Director, I led a team of eight designers to envision and create an aesthetic and storyline for Hypnôse, the theme of Lunar Gala 2014. I was responsible for delivering all creative materials for the show, including but not limited to: a new website, blog, web app, promo video, storyline videos for the day of the show, a magazine, photographs, posters, tickets, Facebook material and more. Lunar Gala fashion show is Carnegie Mellon University's most widely attended student-run event, hosting an audience of over 1,000 people. Lunar Gala is consistently featured in the Pittsburgh Post-Gazette and is considered a staple of Pittsburgh fashion.
My Team: Zainab Aliyu, Sonal Chakrasali, Chole Chia, Katherine Frazer, Alicia Knight, Sabrina Li, Joseph Oak, and Eden Weingart
You can see more of my work at mloffredo.com
What is Lunar Gala?
From cmulunargala.com:
Lunar gala is a student-run organization at Carnegie Mellon University devoted to promoting fashion talent and innovation throughout the campus community. Each February Lunar Gala produces a fashion show that showcases students' work in fashion, dance, and modeling. In addition, the show brings together the incredible talent of Carnegie Mellon designers, programmers, artists, and technicians to create what is truly the year's most exciting campus event. Lunar Gala shines as the an example of the innovative and interdisciplinary teamwork that can only come out of Carnegie Mellon.
