(PRO BONO)
GRAPHIC IDENTITY + BRANDING
Client: Kangurín (Inflatable games for rent) - Xalapa, Ver. MEX
Challenge: Identity design and slogan for a business that rents inflatable games; it should express fun for the children and security for the parents. Branding implementation.
-Identity
-Stationery
-Promotionals
-Advertising pieces
-Vehicle branding
-Signage design
-Uniforms
Role: Design, development and production supervision of all design pieces.
Kangurín means little kangaroo.
(Enjoy the fun!)
Children's fun is expressed in the purple K; playing with the silhouette of a kangaroo, rounded borders that'll make you bounce, and the color itself. Also by making the name all small caps it makes it less formal and more related to children.
Security for the parents is represented with the arrangement of the name under the K giving it support and the slogan underneath it fills the space from the g to the n making everything more solid. The font used for the name its bold and very geometric to make it the perfect foundation.
Advertising poster
Brochures
Business cards
Promotionals
Uniforms for the people watching the kids in the inflatable games
