Scoop Frozen Yogurt was a branding project I acquired through my friend Mike Ho, Proprietor of Scoop. Building on several pieces of collateral created by their previous graphic designer, I had to create new designs keeping with the company's current brand image. I chose to use the same pink and black color scheme as Scoop's previous designer to keep with their brand identity, to be fun, and light, which is what Frozen Yogurt is all about.
