We know Wine Magazine subscribers save their monthly editions.
So we ran part of an ad along the spine of every issue from January 2008
to January 2009. Stacked together, they reveal the new Ingenuity® wine bottle.
Nederburg® wines take time. So do their ads.
Cannes Lions Shortlist 2009
Agency: Net#work BBDO Cape Town
networkbbdo.co.za
Copy: Oskar Petty Art Director: Marcel Witbooi
Deputy Creative Directors: Alexis Beckett, Kyle Cockeran
Executive Creative Director: Ivan Johnson
Chief Creative Officer: Mike Schalit
