These posters are meant to strike a nerve of seriousness with a nostalgic and child-like background. The tongue and cheek composition between the children's games and playing with a child's life when choosing not to vaccinate leads to the strong slogan: "Vaccination is not a game".

 

Candy Land - Although it has the most far reaching connection to vaccination it connects the idea of recieving candy from your doctor after your appointment. It seems that candy and going to see the doctor go hand in hand.

Operation - Ties the idea of your consequence for not choosing to vaccinate. Pulling out a piece from the character without touching the edges can actually be difficult and time consuming while getting a shot takes 2 seconds and can save you from a whole lot of pain and possible future operations.

Life - Aptly named and directly correlated to what vaccines offer. It is weird to think that be taking a couple shots as infants and children we can be saved from so many diseases and illnesses in the future. Vaccines give life