Café Branding: The Letterbox

 

This branding project is inspired by the artist, Kate MccGwire who is an English sculptor who specializes in the medium of feathers (usually from pigeons) used in her sculptures and installations. From the artist's works, various elements were extracted to formulate a whole new concept for the branding of a café. Café graphics were then designed and incorporated into the packagings and other collaterals.

Deliverables include:

– Café graphics and logo

– Concept Book

– Packagings (Coffee cups, takeaway paper bags and cake boxes)
– Direct Mailer (Invitation card for the opening)