Client: Amtrak
Campagin: Travel With Dignity
Taking Amtrak is infinitely more dignified than taking a plane to a destination.
This integrated campaign for Amtrak highlights the joys of train travelling: a person should enjoy travel, not endure it.
This integrated campaign for Amtrak highlights the joys of train travelling: a person should enjoy travel, not endure it.
Art Direction: Rhiannon Blouin
Copy: Brooks Tompkins
Magazine spread
Transit ad.
This is a sticker that would be placed at the bottom of a shoe/electronics bin at the security check-in at an airport.
Electronic billboard located within an airport.
Facebook brand page with branded posts.
By using the hashtag #travelwithdignity through Instagram, we invited people to post their worst expirience on a plane or best expirience on Amtrak in order to win an all-inclusive round trip for them and a friend. We thought it would be fair to have a winner in each category to bring in new customers and spark the interest of Amtrak veterans.
Some examples of the hashtag being used by Instagram useers, as well as the brand's Instagram page.
