DAD SOCKS
logo and identity design
► CLIENT
Dad Socks is a small start up, providing high quality and fun socks for your dear old man. With a playful sense of humor and a masculine twist, the upcoming online store is a modern answer to the age old question: what do I get dad?
► DESIGN
The design for Dad Socks was inspired by the socks themselves: clean lines, bold colors, and visually pleasing geometry. Multiple iterations of various gradients stylistically represent the various colors of socks available. The simple pairing of a pictograph and corresponding typography is a classic combination that is both versatile and memorable. The design can be used for a variety of purposes, and can look beautiful across all different platforms.
