You might have noticed that creatives tend to be a delicate lot. With the customary pallid, pasty complexion, bad hairdos and generally questionable lifestyle choices one might wonder what it is that makes this subgenre of humanity so much more fragile than their sturdier human counterparts. 

 

To the clients, both the bane and bread of the creative’s existence, the creative must appear a complicated creature. This article hopes to serve as a useful guide to the somewhat more hardy clients to aid in their dealings with and minimize their impact on the health of creatives.

 

Nicotine dependence:

Frequent smoke breaks are a necessity to creatives who take this time to mull over unclear and often quite frankly baffling briefs. Be kind to the creatives by circumventing their tendency to overthink things. Provide clear and direct communications at all times.

 

Malnutrition: 

There is a strange duality to this health issue in that it exists in two parts - overeating, and not eating enough. The destructive combination of constant rejection and bad budgeting on the part of clients has led to creatives that have sworn off most food groups by becoming vegan, and then further supplemented the problem by leaving them so broke as to cut out even further food groups. This has left the creative with the option of bread, french fries or doughnuts as a staple diet. Be kind to the creatives by carefully and sensitively considering work placed before you. Try simultaneously to consider the work within the limits of a careful budget, thereby ensuring we all have enough to eat at the end of the day.

 

Caffeine addiction:

This particular dependency comes hand in hand with a lack of sleep, the direct byproduct of the frequent misuse of the underappreciated timeline. A little known fact is that creatives actually enjoy sleep, but in the absence of sleep, there is caffeine. Clients can be kind to the creatives by adhering to good time management. This way we can all get a little more sleep, and be a little happier all round.

 

Bad hairdos:

This unfortunately has very little to do with clients, and everything to do with the genetic make-up of creatives. 

 

Be kind to the creatives; do not judge them too harshly on their ridiculous ‘dos.  It’s just how they roll.