Concept + Art Direction + Design for pop-up training experiences to launch the Nike Zoom Hypercross Trainer and Nike Zoom Hyper Fit Agility. These pop-up training experiences lived on College campuses including University of Texas, NYU and USC as well as retail locations in LA and NYC.
POP-UP FIT TRUCK CONCEPT
FIT TRUCK FINAL EXECUTION
POP-UP TRIALING SPACE CONCEPTS
POP-UP TRIALING SPACE FINAL EXECUTION
HEX DISPLAY CONCEPT
CUSTOM LOGO TEE
NIKE / Zoom In 5
Published:

NIKE / Zoom In 5

Agency: Nike WHQ - North America Brand Department Concept + Art Direction + Design: Gerald Jimenez Creative Direction: Alex Lowe

Published:

Creative Fields