My branding proposal implements an icon that references the leaves Vitis vinifera, thus adopting the brand’s origins to complement the rest of the brand with a fresh bright colors that maintain elegance and a modern contrast. 
 
The bottle redesign takes the traditional context of artisan mezcal and reflects it through small gestures of classic labels that are reinterpreted in a contemporary style, such interpretation is reinforced with a classic golden typeface of the brand’s icon placed on the bottle’s front.