This was a University project where we were given an open brief with a topic, brand, and direction of our own choosing. I decided to create a launch/awareness campaign for charity:water within the UK. This would include the construction of a replica village in the centre of hyde park, actors portraying people that have been helped by charity:water across the world, and vending machines distributing clean, safe water to the general public who donate with the added allure of an invitation to see what was happening at the hyde park location. at this location a water supply would be constructed in real time to draw the attention of news media and the general public.