DESCRIPTION:
In the third semester (BA) at FH Joanneum, university of applied sciences, we had to create an entire (fictional) brand. In our team of three, we decided to make a vodka manufacturer. Based on the research on Grey Goose we came up with 'Kamood' (from 'Kamut', a premium wheat and the word 'mood'), which should directly compete with our research brand. So we worked through the entire branding process: creating a background story, work out advertising campaigns, do marketing and brand management, think of social aspects and product and sales and keep employer branding in mind.
My stake was working on the logo and documentation, but my main task was the design, modelling and rendering of all the 3D visualizations which can be seen above.
My stake was working on the logo and documentation, but my main task was the design, modelling and rendering of all the 3D visualizations which can be seen above.
TYPE:
Print, 3D VisualizationYEAR:
2013ROLE:
Branding, 3D Modelling and RenderingCOLLABORATORS:
Stefanie Horvath, Julia Egger
