A few days before my departure to Jogja I received a message from Jung Yat.
... And realized that It’s long time ago since I heard any news from Jung Yat.
 
Returning from Jogja, I finally met Jung Yat and other Studio Hijau Lumut team.
Studio Hijau Lumut (SHL) is the most fresh architectural landscape designer in Bali.  I met them in Sprites that full-of-surprises-event in 2013. And finally, I am very excited to get this chance to meet all of them. And on that day, the challenge to rebranding SHL… accepted
After (a few) trials and errors we’ve passed, it’s (the process) actually flows like water, and of course positive vibes! Finally, we found the right brief to rebrand the all-new SHL Asia. So, SHL Asia will represent a brand that produces creative ideas to approach playfull, friendly, and give colors of the civilization which (is) colored. We called it: the Campuhan philosophy.
Surely the creative process becomes very enjoyable. Lots of advises that I got from these SHL founders. And finally on February 26th, SHL appeared with a new spirit: SHL Asia.
 
The poetic Sugi, a very detail bli Sasta, smart liven Jung Yat, and other friends from SHL successfully made my four months became super fun! Thank you!
SHL Asia
Published:

SHL Asia

Behind the scene from creative process of SHL Asia's rebranding.

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Creative Fields