FINE METALS DIRECT
Brand Identity, Graphic Design
FMD is a company which sells Gold, Silver, Platinum & other precious metals online in bulk. This branding projects goal was to create a logo & brand identity that could be easily transferred to metals. It needed appear modern & up to date, without feeling so modern as to put off an aging client base.
For this brand I created an extremely minimal logo coupled with a vibrant colour pallet and basic geometric shapes.