Peter Liljenberg's profile

Investigation Discovery: launch campaign

Peter Liljenberg
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Teaser promo - campaign concept: "ID brings you closer to real crime"
Teaser promo - campaign concept: "ID brings you closer to real crime"
Launch image promo - campaign concept: "ID brings you closer to real crime"
ID Investigation Discovery On-air branding Launch Campaign Network Launch
Outdoor & print ad - campaign concept: "ID brings you closer to real crime"
ID Investigation Discovery On-air branding Launch Campaign Network Launch
Outdoor & print ad - campaign concept: "ID brings you closer to real crime"
Launch promo to explain and sell the weekly schedule grid: "Seven days, seven deadly sins"
ID Investigation Discovery On-air branding Launch Campaign Network Launch
Painted victim outlines at 60 locations in the biggest cities. Attracted huge PR-response.
ID Investigation Discovery On-air branding Launch Campaign Network Launch
Painted victim outlines at 60 locations in the biggest cities.
Investigation Discovery: launch campaign
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Peter Liljenberg's profile

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Peter Liljenberg's profile
Copenhagen, Denmark

Investigation Discovery: launch campaign

The launch of ID: Investigation Discovery in the Danish market was groundbreaking, with its mix of guerrilla marketing, viral stunt, outdoor incl Read More

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Attribution, Non-commercialAttribution, Non-commercial