Overwords is a multidisciplinary agency, founded by Saskia Stockelman, which for over 15 years has been providing excellent services in the field of translation, interpreting and consultancy for the internationalization of businesses.
Competence, professionalism and flexibility make Overwords the ideal partner for companies and individuals.
The client pointed out the lack of communication in the old website.
Specifically, they highlighted the fact that the website did not do justice to the professionalism and care devoted to each client: qualities that have always distinguished Overwords. In particular, the layout was no longer in line with new navigation trends and logics and therefore needed to be updated.
The text was also said to be lacking, especially in the valorization of skills and services. One of the most crucial criticalities was the fact that it was impossible for potential clients to consult the site from mobile devices.
Specifically, they highlighted the fact that the website did not do justice to the professionalism and care devoted to each client: qualities that have always distinguished Overwords. In particular, the layout was no longer in line with new navigation trends and logics and therefore needed to be updated.
The text was also said to be lacking, especially in the valorization of skills and services. One of the most crucial criticalities was the fact that it was impossible for potential clients to consult the site from mobile devices.
To meet new communication and positioning needs, Novity Lab completely restyled the website, updating both the template the graphic layout.
To make the website more user-friendly, navigation was simplified and the images, fonts and spaces were strategically designed and managed to improve consultation and reading, both from desktop platforms and mobile devices, thereby meeting the most significant structural needs of the client.
Moreover, with a view to the expansion and gradual development of new services and solutions offered by Overwords, the CMS was increased, making it even easier to update content and meaning that it can be directly managed by the client.
The careful and thorough analysis of new client needs has enabled the professionals at NovityLab to identify targeted and strategically advantageous solutions, particularly for valorizing the strengths of the client.
As a result of NovityLab’s interventions, the website has been optimized, thereby improving visibility on the web. With specifically designed actions, the website has become a much more effective communication tool, which can be managed easily by the client and used intuitively by users on smartphones and tablets.
