how to explain the concept of brain death and benefits of organ donations to children
Concept
It’s a brain world
It is a world where the people/ characters are brains and the main character is Mr. Brain the scientist. The brain will have eyes, legs, arms and mouth. Each brain will have a ponytail tied at its back; it’s moving, flowing and flashing up lights. In the three ads there will be a situation where one of the characters’ ponytails is flaccid, not flowing and not lit up. Mr. Brain the scientist will explain that the brain is no longer functional and that they can safely use any of his parts to benefit other characters.
Concept
It’s a brain world
It is a world where the people/ characters are brains and the main character is Mr. Brain the scientist. The brain will have eyes, legs, arms and mouth. Each brain will have a ponytail tied at its back; it’s moving, flowing and flashing up lights. In the three ads there will be a situation where one of the characters’ ponytails is flaccid, not flowing and not lit up. Mr. Brain the scientist will explain that the brain is no longer functional and that they can safely use any of his parts to benefit other characters.
(creative concept & copywriting & directing & concept art & art direction)
by
Ahmad Nady
Ahmad Nady
backgrounds by Ali Anwar & Mhamed Sabry
animation by
Ahmad Samir
Aly Eldin
