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NEW YORK AQUARIUM REBRANDING

The New York Aquarium is a 14 acre living museum that presents to our visitors living treasures that once lost can never be recreated.
The aquarium provides an enjoyble and educational experience for the whole family to enjoy.
Pacific walruses, sandtiger sharks, sea otters, and 10,000 other species call this place home.   
Sketch
Final logo evolution
     The  fish is the theme of  the aquarium. 
     The light blue fish icon symbolize any ocean living organism that we need to protect and understand.
     The human-eye-shape created by two fish icons represents humans’ curiosity. We should learn and            understand their world through their eyes. It implies the relationship between human and ocean livings.
     The light and dark blue font color represents different shades in the oceans. The outline of the font also symbolizes the movement  of an fantastic ocean wave.
Secondary logo (horizontal format lock-up) Only if design requires
Sub-brands
Signage
Stationary
Tickets
Poster
App
Website
Shopping bag
Package
Corporate color pallette
Secondary color
Typeface
NEW YORK AQUARIUM REBRANDING
Published:

NEW YORK AQUARIUM REBRANDING

It's a rebranding project for new york aquarium.

Published: