Dell ® Retail Marketing Campaign
Brief: Design promotional displays with sales cards for various Dell ® products to be implemented in large retail chain stores, nationwide. Promotional displays included:
Mother's Day; Inspiron 1525, specific color models (Display and sales cards)
Father's Day; XPS 1530 (Display Only)
Inspiron 1525; Black model (Display and sales cards)
Challenges: Strict adherence to style guides for both Dell ® and retail chain store. Integrating both company and event theme guides into a harmonious design was crucial. It was engaging to achieve a fusion of all necessary information while still maintaining a rich visual impact within the restrictions of the display format.
Brief: Design promotional displays with sales cards for various Dell ® products to be implemented in large retail chain stores, nationwide. Promotional displays included:
Mother's Day; Inspiron 1525, specific color models (Display and sales cards)
Father's Day; XPS 1530 (Display Only)
Inspiron 1525; Black model (Display and sales cards)
Challenges: Strict adherence to style guides for both Dell ® and retail chain store. Integrating both company and event theme guides into a harmonious design was crucial. It was engaging to achieve a fusion of all necessary information while still maintaining a rich visual impact within the restrictions of the display format.
