Сoffee houses "Кофе inn"
Branding
Branding
Client
Кофе inn - а new chain of restaurants and coffee houses in Russia. You must create a logo as well as a recognizable style of the company. The main slope to make fresh, rich flavor and reasonable prices. The company's goal is to deliver its clients the best products in the market meeting their expectations at the highest level.
Project goals
The project goal was to develop the Logo/Logo Mark, which would symbolize the company activities and products, its history and high service level.
The project goal was to develop the Logo/Logo Mark, which would symbolize the company activities and products, its history and high service level.
Creative solution
As a result of long time brainstorming, the ceative solution was found to be based on the coffee and the symbol reflecting the industry in modern, creative and fresh way. The symbol was meant to deeply communicate the company products and be quite simple at the same time, making the logo easy to recall. This way the creative logo was developed, keeping the brand equity of brown and green color in itself, and developing a new base for easy, effective brand development in the future.
As a result of long time brainstorming, the ceative solution was found to be based on the coffee and the symbol reflecting the industry in modern, creative and fresh way. The symbol was meant to deeply communicate the company products and be quite simple at the same time, making the logo easy to recall. This way the creative logo was developed, keeping the brand equity of brown and green color in itself, and developing a new base for easy, effective brand development in the future.
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