A Student Project for the Academy of Art University
Instructor: Thomas McNulty
CHALLENGE:
Reestablish the brand image while maintain the iconic heritage of the wine.
Design the packaging to be more sophisticated, meticulous, and luxurious that captures the essence of the name.
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SOLUTION:
Folie à Deux, created by two wine-loving psychiatrists, has been around the industry for decades. Inspiration was drawn from the French name itself, meaning "a passion shared by two." The logo illustrates two dancing figures; thus, the ornate treatment touches on beauty and elegance of a theatrical stage that intrigues imagination.
idea process sketches
The iconic dancers logo appears in a subtle, ghostly manner, add hint to the effect of Madness. As the brand states, "it's okay to be a little crazy about wine."
"(Folie à Deux) wines represent the fulfillment of a dream to create a beautiful dance of flavors & true varietal expression."
– Trinchero Family Estates
Folie à Deux's
• PREMIUM TIER •
The iconic dancing figures are discreetly enlarged to the sides of the bottle.
