Dell wanted to reach out to the IT executives of large companies with their suite of Enterprise Solutions. Instead of sending out a run-of-the-mill DM piece, they wanted something that was a little less expected.
The standard Enterprise Solutions brochure. Check out Mr. Virtualization on the right.
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We looked at Dell's storage, servers, and management infrastructure solutions as all-star players in a game of enterprise efficency. With the right strategy in place, IT executives would be able to revitalize data centers and meet optimization goals.
We pitched the idea of using soccer strategy and tactics to illustrate how an IT executive would assess the company's data center, make quick decisions, and communicate with teammates; in an effort to give his company the winning edge.
